Interview by Amy Gallant Sullivan @Eyeppl
Down the street from TFOS headquarters is the MIT Media Labs… the birthplace of EyeNetra, an affordable, mobile diagnostic tool for eyes. Using a mobile phone, app and eyepiece, EyeNetra has developed an affordable, portable solution to measure refractive errors in the human eye. EyeNetra will be testing their new device in Brazil, India and Mexico.
I had the privilege of speaking with David Schafran, Co-Founder of EyeNetra (www.eyenetra.com).
Amy Gallant Sullivan
According to a recent UN report, India has more mobile phones than toilets. How could mHealth capitalize on the ubiquity of mobile phones in the developing world and offer health care to millions of ‘forgotten’ patients?
David Schafran
The potential of mHealth will not only make it easier to share knowledge with researchers and health care providers, but it will facilitate prescriptions in the developing world for patients that wouldn’t otherwise have access to diagnostic instruments and hi-tech clinics.
And that’s how we dreamt up EyeNetra! Our device, NETRA-G, is an eye diagnostic on a mobile phone, consisting of a clip-on attachment and a mobile phone with our software app. NETRA-G allows anyone with minimal training to administer an eye test, receive measurements for glasses, and access care remotely.
EyeNetra will enable the eye care industry to quickly and efficiently build and service demand in a way never possible before, leveraging connected hardware already on the market. Patients will have access to quality testing and options for care, all close to home. Through the cloud, eye care providers and vendors will be able to access patients with actionable data. We are also looking to build a solution that includes a suite of eye care devices, including other eye diagnostics.
What would you do if you had digital data of millions of patients, with their refractive measurements, their demographics, their locations and more? The possibilities for building new demand, marketing new products and services and planning for future market efforts using big data analytics are tremendous.
Amy Gallant Sullivan
Innovation is usually correlated with the technology sector… But, why do you think innovation is not only relevant, but also important for biotech & life sciences, or specifically the ophthalmic industry?
David Schafran
Eye health will always be a need, and as the population ages and grows (mostly in emerging markets), there will be more demand than ever for eye care. This is good for the industry, but it will also mean that much more infrastructure will be needed to satisfy the demand. This will put a lot of pressure on the current system, where costs are already unmanageable and manpower to serve demand is scarce. So the innovation necessary here is changing the norm so that we can rapidly scale new infrastructure to service this demand. There is no one way to do this… an industry wide effort to embrace the change that will most certainly happen, benefiting the current industry and millions of people around the world. And if the current industry players do not, then outsiders most certainly will, like consumer product companies and pharmacy chains.
One thing is for certain — eye care products/services/delivery must and will evolve through innovation.
Amy Gallant Sullivan
How would you define innovation? Who will be the innovators, and capitalize on the enormous opportunity of the future? EyeNetra could potentially revolutionize the eye care industry…
David Schafran
Innovation is… changing the norm to make something work better. The better is always relative.
Innovation doesn’t happen in a bubble — its a collaborative effort; millions of collisions and fusions of ideas and iterative design that create something truly innovative.
It’s important to design systems that improve life and collaborate with passionate people on solving big problems. Our goal is to improve the quality of life of millions of people in a direct, visceral way, drawing from multidisciplinary backgrounds and then leveraging cutting-edge technology, human-centric product and service design, and robust and thoughtful business models to solve those problems.
Amy Gallant Sullivan
How can TFOS help create this ecosystem?
David Schafran
TFOS’ international community and outreach is ideal. Thanks! We need help to build this ecosystem. We are looking for partners to help us build this model, and join us as front end distributors and test administrators, or a back end fulfillment partners of products and services. It’s important to find partners to help with clinical testing. Please have the TFOS community contact me directly if interested in collaborating: info@eyenetra.com
We want to work with all industry players to create a new ecosystem that empowers patients and opens up the massive untapped market of eye care in emerging markets. This is a win-win for patients and providers and vendors.
Amy Gallant Sullivan
In your opinion, how can TFOS promote innovation within ophthalmology? Is there an opportunity of collaboration with MIT?
David Schafran
Absolutely. TFOS should promote innovation events within its community… Like your new i2 Program… Take for example the HealthGamesCamp I produced — During the Camp we collaboratively learn how games can be used to drive positive change in health behaviors, bringing together multi-disciplinary teams for collaborative learning and co-creation. Together, we learn, have fun and create practical game solutions for real problems! TFOS could even host events like these at MIT Media Lab.